While at Flow Video, I animated these two tutorial/explainer videos for Project Zug.
Creative Direction: Steve Pankotai
Project Zug launched a learning platform for Jewish learning that matches learners together. We made two videos for them over about a month.
Once Steve wrote the script, I created some style frames and a text based storyboard based on his initial idea of "character cards connect together", then once those were approved, a near-full storyboard (pdf on Google Drive). (Note that this version has For Individuals pretty well storyboarded, but leaves For Organizations a bit more bare - it was most important to us to communicate the overall style and direction, and For Organizations uses some of the same screens anyway.)
It was a big help to make as many of the graphics ahead of time as I could. I laid this out in After Effects like an animatic, which made animating it go so much faster. When I'm the one making both the storyboard and final animation, laying everything out in After Effects means it's pretty dang close to animation-ready, which really saves time for me! Plus everyone's on the same page that way, meaning there shouldn't be any major suprises later.
I re-created their website in a more "essentiallzed", simplified way, which took the most time out of anything. They gave us access to their Adobe XD files, which helped a lot. We replaced many photos with stock illustrations, but they preferred things like courses to retain their intended images.
I created the characters based on one stock character the Creative Director had found, and that the client liked. To make things easier for myself, they also all use the same one minute of animation, just offset quite a bit from each other.
Fun fact: their names are also mostly all color puns! With exception to "Flo Vidya", a common name that appears in several of the videos I animated at Flow Video, I matched their background colors to color names based on a mix of Pantone and CSS names for colors.
