“Around the Alley” - Created with Devin Polaski (sound and creative direction) and Craig Cecchini (computer and printer 3D models)

Inspired by some social media posts by companies like Lyft and Twitter, I was tasked with creating a stylized logo reveal animation for 24G. Because 24G is located in a former bowling alley, and kept several lanes when they took the building over, bowling is dear to the company’s heart.

Created in Cinema4D and the Physical renderer. I worked on the animation, look and feel, and rendering. Each piece of paper is animated on a spline, and each spline had to be placed individually. To keep with the brand orange, I used a limited color palette centered around it.

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